In my hometown, Manhattan Beach, California, and the adjacent communities, there is no doubt that Target is the most popular place to shop. On any day and at any time the parking lot is inexplicably full, hundreds of people coming to get their consumer fix at this purveyor of modern American culture. I have long noticed that there always seem to be the same people lining the aisle at this West Coast Walmart:
1) Overzealous Families: A Target trip would not be complete without the panic of nearly ramming your shopping cart into the tiny body of a toddler chasing his siblings through the aisle, while his mother slouches on her cart, slowly moving it forward while talking on her cell phone. This is always the most noticeable class of Target shopper, not only because they take up so much space, but because they are there for so long. It is an all day event. These families treat a trip to Target like a trip to Disneyland: First they go to Tommorowland to look at electronics, then maybe see some toys in Frontierland, buy a few Disney sweatshirts in the clothing section, and on the way out grab some fresh produce in Adventureland. And let’s not forget lunch at the notorious Target food court that can’t be bad for you, because it comes with grapes! The families make the core group of shoppers that Target so desperately wants to appease with their advertising campaign, which is apparently doing a fantastic job.
2) Delinquent Teenagers: From what I understand, in most of the states across the US teens conjugate at the mall. Pitifully, it becomes the place to “see and be seen.” Here, they meet at Target. Only it is not your normal teens; it is the bottom feeders with nowhere else to go. These acne-ridden degenerates usually come in pairs of two, and are often equipped with a hood even though there is clearly no wind, rain, or snow. Like “Mallrats,” these Targetrats are not browsing or shopping for anything, just crawling through the aisles and talking to each other under their breath. It is not uncommon for both members of the party to be wearing one headphone, limiting their conversation and indicating that they at least are capable of some solid decision making. Rest assured, if you ever leave Target and find your car keyed, one of these Slurpee-sucking mongrels was the culprit.
3) Reluctant Old Gentlemen: Target is indeed a convenient place to shop. This is why grandpa visits a store that sells t-shirts which read “I Heart Summer Flings.” These men walk through the aisles shaking their head at the state of the nation, looking in vein for the few items on their short shopping list. They are too proud to ask the employees for assistance. It is no wonder that old men are known for being grumpy. If you have a grandpa, please do not let him go to Target alone. What we have become, culturally, is not something that he needs to be exposed to. Although nowadays we don’t think twice about selling sexually oriented t-shirts to ten year olds, it could very well be the demise of your war-veteran grandpa. In his eyes, he risked his life to save the US culture – and to him, Target is proof that it died anyway.
4) Lunch Break Addicts: She didn’t plan on coming to Target today, during her lunch break. In fact, she already had plans to eat with a co-worker. But, somewhere in her third hour of “work” a chemical change took place in her brain. As she browsed store after store online, she decided she needed the real fix, the instant gratification of shopping at Target. Ordering items online and waiting a couple of days would no longer do, could lead to withdrawal symptoms. And after all, she did need a new welcome mat for the summer, and hey, a Lean Cuisine from the freezer section has less calories then lunch at CPK, right? The Target junkie finds it easy to justify her problem, and is convinced that this will be her last time, at least for this month. It never is. Note that on weekends this group of shoppers substitutes business-casual attire with gym attire.
5) Tarjay Fashonistas: Put on some makeup, heels, and jewelry, we’re going to Target, baby! You can hear these women clip-clopping down the Home Goods aisle from a hundred yards away. They have a day without their husband or child and are hoping to relive the good ol’ days when they were single and carefree. These women are begging for looks from any male passerby, which will make them feel sexy again and let them know that they still “got it.” A trip to Target is an excuse to get out of the house. They often meet with a friend at Starbucks first, and meander down the aisles with their coffee as though it is a cocktail and they are at a swanky nightclub. Once they get home, it’s back to sweatpants and diaper-changing.
6) Possible Derelicts: These men and women are noticeable at once by their more eccentric qualities. The frizzy grey hair, the unmatched clothes, the noticeable odor, the bewildered facial expression. The look on their face is them thinking, “How the fuck did I end up here?” Still, after standing near the entryway for a few moments, they grab a cart and follow suit, pushing it through the aisles and imitating what everybody else is doing. I have never seen this class at checkout; I imagine that they push their full cart up near the cash registers, then make a run for it, empty handed, out the exit and down the street. If you have ever been to a store like Target and seen the numerous full, unmanned shopping carts littering the aisles, this is the explanation. Derelicts come and spend an hour or two pretending to shop like normal citizens, then decide the gig is up and book it as fast as they can out the door. I’ve seen security footage – it’s not pretty.
7) Significant Others: Women love Target. Often times, their significant other is dragged along with them. Once inside, these men reluctantly usher themselves to the electronics section, killing an absurd amount of time checking out semi-new technology that they have no intention of buying, while the wife/girlfriend roams the entirety of the store. The electronics section at Target is like child care for unfortunate husbands and boyfriends. Men take turns on the Madden PS3 setup, mingle with other men, maybe make a friend for future playdates. They make the most out of it. But once the woman comes back, like a little boy who misses Mommy, the wide-eyed man comes running, ready to get the fuck out of Target for good. Or at least until next Saturday.
